About Us

With extensive experience across four continents and backgrounds at leading healthcare companies, many of which Fortune 500, the team at Azimuth MedTech understands what it takes to succeed in the highly competitive and complex medical technology global marketplace.

We offer hands-on guidance for small to mid-size US, Canadian and European med tech manufacturers that have little to no commercial presence or local resources in the Emerging Markets geographies of EMEA to help break down barriers to entry, sustainably establish their footprint, accelerate market penetration and clinical adoption of their innovations with qualified on-the-ground regional support.

Succeeding cross nationally and cross culturally can be tricky. International markets can differ greatly. Even neighboring countries may have completely different sets of regulations and market dynamics requiring a knowledgeable and reliable local contact through which a company can successfully navigate. One however that understands all sides – supplier, distributor, healthcare provider, payer, patient – and is disciplined in matters of finance, commerce and business ethics. With a wide network of vetted affiliates in place across the Emerging Markets of EMEA, Azimuth is poised to help your company extend its geographic penetration. Effectively and compliantly.

MEDTECH

Medical Technology, or "Medtech", encompasses a wide range of healthcare products and is used to treat diseases and medical conditions affecting humans. Such technologies are intended to improve the quality of healthcare delivered through earlier diagnosis, less invasive treatment options and reduction in hospital stays and rehabilitation times.

MedTech products include—but are not limited to—Medical Devices (hospital, pharmacy, home care), Diagnostics, and Digital Healthcare.

 

Schematic of angles in a spherical coordinate system.

Let Azimuth Guide You

To accomplish your mission, you must be in the right place at the right time. Getting to the right place requires you to navigate well. Knowing how to read a map is one thing — knowing how to use a map to navigate requires that you understand how to use azimuths, altitude, and map distance.

Everything in land navigation begins with an azimuth. An azimuth, usually denoted by the Greek letter alpha (α), is a horizontal angle measured clockwise by degrees between a reference direction and a line to an observed or designated point. Azimuths express direction. Direction is determined from your start point, or where you are, outward toward your desired destination, or your intended target.

Source: https://www.uakron.edu/armyrotc/MS1/7.pdf

Services

Market Assessment

✓ market attractiveness assessments (qualitative & quantitative), prioritized accordingly

✓ discrete market mapping and up-to-date intelligence gathering, competitive landscape



Commercial Readiness

✓ charting the right path that leads to sustainable results: tailor-made market entry strategic plans

✓ preparation and execution of Go-to-Market plans: feasibility, costs, risks, market access, regulatory support, timelines

✓ distributor vetting based on both qualitative & quantitative selection criteria and capabilities, reinforced by market reference checks



Commercial Execution

✓ in lieu territory management, comprehensive distribution channel set-up & implementation control: distributor contract negotiation assistance, commercial execution oversight of agreed KPIs, sales and demand plan forecasting, structured quarterly business reviews

✓ promotional support, organization of sales activities, training (technical, sales, compliance)

✓ customer service (consolidated order processing and management)